That approach might work for a few years, but probably not over a 10-20 year span or longer. I guess the idea is just pricing it low enough that the applications gain popularity and then move a lot of units. I don't know how Serif can maintain the business model for its Affinity graphics products. It is really a true vector graphics application or a hybrid application featuring vector objects using pixel-based fill effects? I kind of wonder if it might be the latter since the maximum document sizes are affected by document resolution settings. It makes me wonder about the "under the hood" workings of Affinity Designer. The files need to be portable in high quality to other applications, be it rivals like Adobe or for specialty apps like large format RIPs. I think that's a serious limitation for professional use. Some formats will only contain raster based artwork while a couple will, at best, contain vector objects with raster-based fills clipped to them. One thing I don't like about Affinity Designer: it doesn't seem to be capable of exporting vector-based files containing true vector-based fills. Just make sure any active fonts are installed on both devices (easier to do via OSX and iOS since they use many of the same system fonts). It's easiest using a cloud storage folder like Dropbox. afdesign files work pretty seamlessly between the iPad and desktop versions. Affinity Designer has a fairly impressive set of features and capabilities for a lower-cost application. I bought Windows and iPad versions of Affinity Designer a couple or so months ago when they had their 50% off pandemic pricing special in effect.
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